While complaining about the high price of original ink cartridges is very common, but until now there is no convincing evidence shows that the high profit of original ink cartridges. But shocking news appear online a few days ago about the production cost of original ink cartridges, the public first saw the ink cartridges’ huge profit margin between low production costs and the high price.

Internet Leaks – Low product cost of Ink cartridges

“One set of ink cartridges may cost you up to one hundred dollars, you know its production cost? From Shenzhen OEM news: small ink tank cost: Color 1$ /pc; black and white 1.5$/pc; cost of ink: Black / Color 1 cent / ml each color ink cartridge 20 ml of black 30 ml. to four-color, for example: 1 × 20 × 3 +1 × 30 = 90 cent, an ink cost of $1 × 3 +$1.5 +$0.9 = $5.4. and ink cartridges factory price is $8, 45% of gross profit, sales price is $60 the gross profit is more than 700%. Wow, Huge profits, customers strongly need low cost supplies! ”

First I want to declare that the accuracy and reliability of the information need to be verified because I do not know the guy give us the the news, However, it is the first time the low-cost of ink cartridges leaked to the public. Already tired of the high price of original ink and toner cartridges, consumers are not satisfied with the fact for a long term, after seeing this message, consumers will give a strong reaction, however, consumer should view and speculate this message sensibly.

First, we can resolve the price structure of ink cartridge to speculate the cost of production. In general, the cartridge is basically a plastic box body sealed, a gadgets like this structure should not cost high. As for the ink, for large production I believe it is not too expensive. This shows that the cartridge should not be high production costs. Even counting the ink cartridges and nozzle one-piece design of the cartridge, cartridge itself as the technical content is not high, presumably not more expensive. So, I guess the cost of production even if the original cartridge should be cheap, So what makes the price of original cartridges so high?

Why Ink Cartridges expensive?

Selling ​​high-priced original ink cartridges can be said is a universal phenomenon, but for consumers, they are most concerned about is the cost of production, there in the end is what determines the high price of ink cartridges. The author analyzes the three main reasons.

First, the ink research and development requires substantial capital investments. Ink is a key component of the ink cartridges,it directly determines the quality of ink cartridges. Cartridge manufacturers each year allocated substantial funding for research to develop ink technology. This huge amount of money they need to be paid by consumers, and ways to achieve this is by raising the price of ink cartridges.

Second, the huge advertising costs. Office supplies has become the hottest “gold industry”, and ink cartridges is now the industry’s most profitable for manufacturers, so the cartridge market, competition is fierce. In order to make their products popular in such an environment, product quality could only be a foundation, they need a lot of advertisement to increase the visibility of their products.

Thus, the ink manufacturer put lots of advertisemnt in their products, launch a huge advertising costs, and the purpose of these ads, in addition to expanding the influence of the product, of course, is also expected to increase return. In other words, cast out of the money eventually recovered to the product itself, therefore, so the price of ink cartridges goes up a new level.

Again, the printer is low priced, manufacturers set ink cartridges to high price to protect the profit. Consumers may be familiar with the print market The current printer market status is a inkjet printer (especially low-end inkjet printers) is very cheap price, low as $100. You know, the printer manufacturer is not charity, how to recover the profit? The answer is the ink and toner cartridge. Low priced of inkjet printers, but to use the printer customers must buy high priced printer cartridges, so the high priced of ink cartridges will be able to compensate for loss of profits. Moreover,ink cartridge is a continuous cost, as long as the printer to use, the user have to purchase the corresponding ink cartridge, this provides a continuous profits. Of course, when the printer is sold to loss profits, the high price of cartridges is common.

From this, even if the production of low-cost ink cartridges, but with the above three reasons, the final price of cartridge will be hard to say how much or because the above three reasons are the uncertainties. So, the consumers need to pay for it?

Money and the user, who is the manufacturer of parents?

Manufacturers often will say: user is parents, the user is his own parents. From the current situation, firms seem more like a weaned child, parents also need to hold hands to walk,it is funny?

 Calculated in accordance with manufacturers’ logic, the cartridge design and development costs plus advertising costs, coupled with the inkjet printers’ loss of profits, coupled with the cartridge itself costs, plus profit, then divided total sales volume of ink cartridges, that is a ink cartridges’ real price. So we might make a bold assumption, assuming there is such a bad ink cartridge manufacturers, it sold only one ink cartridges a year , so you say, how much of this ink cartridge won’t let this vendor not go bankrupcy?

Of course, this is just a joke, but you can see the ultimate cause of the high price of ink cartridges is that the pursuit of profits appear too greedy. If the consumer as their parents, this is the so-called children’s filial piety to their parents?

Profit is never-ending. Everybody knows what is “returned customers” what is “mass production efficiency”, why manufacturers of ink cartridges can not be put down on profit-oriented strategy to a good look at the needs of users? Over time, even if the ink quality is good it will probably nobody cares.